SENIOR DESIGNER · BRAND, PRODUCT + CONTENT
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Unify+ – Fan Engagement Platform
Summary
Brand identity, product UI/UX, and campaign design for a first-of-its-kind fan membership platform.
Client
Canada Basketball
Project Type
Brand Identity, Product UI/UX, Marketing & Campaign Design, Investor Materials
Key Roles
Senior Product & Brand Designer
KDA3 specializes in blockchain-powered fan engagement platforms built for sports organizations, creators, and communities. As Senior Product & Brand Designer, I joined a cross-functional team to establish the visual identity and product design language for the company's flagship project from the ground up.
That project was Unify+, a digital membership platform built in partnership with Canada Basketball and a first-of-its-kind initiative from a National Sports Organization. Unify+ gives fans a real sense of ownership over their passion through exclusive access to merchandise, ticketing, early adoption rewards, and community recognition, all wrapped in a platform experience designed to feel premium, community-driven, and distinctly Canadian.
My scope covered the full visual system and product UI/UX design, with additional contributions to marketing and launch campaign assets and investor-facing pitch materials. Working within a tight four-month runway to launch, our cross-functional team successfully delivered the MVP and beta version on time in a fast-moving startup environment where priorities shifted quickly and creative problem solving was part of the daily routine.
