SENIOR DESIGNER · BRAND, PRODUCT + CONTENT
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CIBC – Motion & Digital Campaign Design
Summary:
High-volume motion design and campaign digitization for one of Canada's largest financial institutions.
Client:
CIBC
Project type:
Motion Graphics, Digital Campaigns
Key roles:
Motion Design, Campaign Digitization & Flighting
CIBC is one of Canada's Big Five banks, and their campaigns demand design that is precise, brand-consistent, and built for deployment across multiple digital formats simultaneously. My work on CIBC focused on motion design and campaign digitization: taking approved campaign creative and bringing it to life through animation and dynamic digital formats, then preparing assets for flighting across channels.
This type of high-volume, deadline-driven production work sharpened my ability to move quickly without sacrificing quality: a skillset that translates directly to fast-paced social and e-commerce content pipelines where speed and brand consistency have to coexist.
