SENIOR DESIGNER · BRAND, PRODUCT + CONTENT
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Home Hardware – Digital Commodity Boards
Summary:
A modular digital display system designed for retail scale implemented via front-facing screens and a backend content management system that powers them.
Client:
Home Hardware
Project type:
Interactive, Digital Signage, Print
Key roles:
UI/UX Design for Content Management System, Production Design, Asset & Database Management
Home Hardware needed a digital signage solution that could communicate product information clearly and consistently across retail locations at scale. The result was a modular Digital Commodity Board system: front-facing screens designed to engage customers on the floor backed by a custom content management system that gave each Home Hardware location control over what displays when, and where.
My role spanned both sides of the system: designing the customer-facing display layouts and contributing to the UI/UX of the backend management platform. The project demanded a strong understanding of information hierarchy, brand consistency, and the practical realities of designing for large-format digital environments across varied retail settings.
