SENIOR DESIGNER · BRAND, PRODUCT + CONTENT
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LifeLabs – In-Pharmacy Interactive Experience
Summary:
Translating complex health services into a simple, engaging consumer touchpoint at Rexall pharmacies.
Client:
LifeLabs
Project type:
Interactive, UI/UX
Key roles:
UI/UX Design, Consumer Experience Design
Placement:
Select Rexall pharmacy locations
LifeLabs partnered with Rexall to bring an interactive brand experience directly to consumers at the pharmacy level. The challenge was translating a broad and often complex range of health products and services into something approachable, clear, and engaging for everyday shoppers in a retail environment.
As the UI/UX designer on this project, I was responsible for shaping the customer-facing interface by designing a touchscreen experience that made it easy for people to explore LifeLabs offerings, understand their options, and take action, all within a brief and often distracted retail moment. The work required balancing visual clarity with brand alignment and a genuine sensitivity to the consumer's mindset in that setting.
