SENIOR DESIGNER · BRAND, PRODUCT + CONTENT
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Nissan Canada – Personalization Studio
Summary:
Nationwide interactive retail experience combining physical product and digital engagement at point of sale.
Client:
Nissan Canada
Project type:
Interactive Experience, Print Collateral
Key roles:
UI/UX Design, Production Design, Asset & Database Management
Scale:
National rollout across Canadian dealership network
Nissan Canada launched a nationwide image program to modernize its dealership experience. At the heart of it was the Nissan Personalization Studio Canada: an interactive touchscreen tool allowing customers to explore and customize vehicle trims, finishes, and accessories in real time.
Our team owned the full design, development, and implementation of the experience across the national network from the UI/UX of the interactive interface through to print collateral and asset management. The project required designing for consistency across a wide range of physical environments and screen configurations while keeping the customer experience intuitive, on-brand, and visually compelling at every touchpoint.
