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SENIOR DESIGNER · BRAND, PRODUCT + CONTENT

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UGC + Lifestyle Content

Summary:

Brand photography, flat-lays, and short-form video for lifestyle and fashion brands.

Client:

Various Brands

Project type:

UGC Content Creation, Brand Photography

Key Roles:

Concept Development, Styling & Art Direction, Photography, Video Shooting & Editing, Post-Processing

Platforms:

Instagram, TikTok

Alongside my professional design career, I've built an independent UGC practice creating lifestyle and product content for brand collaborations across Instagram and TikTok. This work spans flat-lay composition, lifestyle product photography, and short-form video all conceptualized, shot, and edited independently from brief to final delivery.

What drives this work is the same thing that drives my design practice: the belief that good visual storytelling makes people feel something. Whether it's a product sitting in natural light or a 15-second Reel, the goal is always to create content that feels authentic, on-brand, and scroll-stopping.

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