SENIOR DESIGNER · BRAND, PRODUCT + CONTENT
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Pinball Foundation – Brand Identity Redesign
Summary:
A modernized visual identity for one of Canada's most beloved community organizations.
Client:
Pinball Foundation
Project type:
Branding, Print, Web
Key Roles:
Concept Development, Brand Identity Design, Production Design
The Pinball Foundation (named after Canadian football legend Michael "Pinball" Clemons) is a community-driven organization dedicated to empowering youth and families across Canada. When they came to us for a brand refresh, the goal was to modernize their visual identity while honouring the warmth, energy, and community spirit at the core of who they are.
My role spanned concept development through to production by building out a cohesive visual system that could live across web, print, and digital touchpoints. The project is a strong example of what I enjoy most about brand work: finding the visual language that feels true to an organization's values and then executing it with consistency and care across every application.
